E-commerce platform launched in 28 days

Stepping in as a senior engineering team to ship a full web and mobile e-commerce product, fast, without cutting corners.

dev velocitye-commerceteam reinforcement

Client

Confidential digital publisher

Timeline

6 months (ongoing)

Service

Dev Velocity

Impact

V1 in production in 28 days

project

Adigitalpublisherhadahigh-prioritye-commerceprojectontheroadmap,withaclearscope,arealmarketneed,andnoengineeringresourcestoexecute.Theinternalteamwasatcapacity.Everyweekwithoutdeliverywasaweekoflostopportunity.

Westeppedinasaseniorreinforcementteamwithfulltechnicalownership:architecturedecisions,webandmobilebuildsinparallel,andproductiondeploymentsfromdayone.Threeengineers.Upandrunningin24hours.

approach

48-hour setup

Stack decisions, architecture alignment, and scope agreement, before any code was written.

Web and mobile in parallel

We built the web front-end, mobile app, and backend API simultaneously, with a shared design system.

Production cadence

Weekly production deployments from day one, not just a final big release.

technicalSolution

Rather than rebuild what Shopify does well, we focused custom engineering on user experience and the product's differentiators.

masteringTheComplexity

Custom React web app and React Native mobile app with a shared component system.

Shopify as the commerce backbone: product catalog, payments, and inventory management.

HonoJS API layer for business logic, custom routing, and third-party integrations.

impact

Fast delivery. Sustained cadence.

28 dDays to first production release

2Engineers mobilized

3Apps delivered (web + iOS + Android)

99%Production deployment success rate